Social distancing, sanitation, disinfectant, and masks have become terms you see and hear almost everywhere.
When it comes to business, what to embrace, what to forgo is always a challenge.
In a post-pandemic world, though, there’s often this grey area on what to do to attract new customers.
Most businesses have unanswered questions such as, “Do I need touch-less & mobile-friendly? Should I set up a QR code?”
Similar questions will continue to come up often for many companies and businesses for years to come.
Whether you need these technologies or not often depends on your audience.
WE ARE NOT ADVOCATING GOING OUT AND SPENDING A BUNCH OF YOUR HARD-EARNED DOLLARS.
It is always a good idea to start with an outline of your customer’s expectations from your business first.
Some of your would-be customer’s needs may depend on the region, personal preference, or what is available at that time.
We know that alienating a would-be customer is never a good idea. Start looking at others within your industry who have possibly answered some of the same questions already.
Look at similarities and differences. Also, examine possible outcomes for each tool you are looking at possibly implementing within your business.
Begin to ask and answer questions about what you find. Do their implementations work correctly? Is there room for improvement? How would I adapt these practices to my business? Also, ask yourself what would drive customers away about what they are doing?
DON’T BE FEARFUL OF OUTCOMES; BE OBJECTIVE AND OPEN ABOUT ADDRESSING THEM WITHIN YOUR BUSINESS IF YOU WANT TO NAVIGATE THIS NEW BUSINESS LANDSCAPE AND CLIMATE.
Let’s say for a minute that you have a storefront or a website. You will want to consider if your menu is easily accessible. You might also want to make sure that your prospects have an easy way to learn more before they buy. Finally, when they want to buy, you want to make it as easy and secure as possible for them.
You may need to look at the experience and feel from your customer’s perspective. There are consultants you can hire (without spending too much) to help you with this aspect of your business.
Some questions to answer are; Does your website match your storefront? Is the shopping experience similar, and does it need to be?
Overall, sanitation and safety could be necessary, but the experience and expectations of your customer also matter.
Any business looking to get new customers in this world should at the very least consider these principles before making drastic changes to their business.
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