How to turn around a struggling business & make more people aware of your brand

Many businesses, after running for a little while, have a hard time keeping up the momentum, and the energy levels die down, passions fizzle, and things tend to somewhat slow down. But, there’s one thing that can change all of that. One thing that can actually right the ship and when it is done, it makes people feel like they’ve got something exciting in their hands again. Well, what is that one thing?

Innovation. This one word seems so simple but often is quite complicated and perplexing to most businesses when trying to implement it. Most business owners never really stop to examine areas where they can innovate because they are too busy trying to focus on their existing work and selling their products and services, which for many, this means staying afloat.

But what if you can show your clients and prospective customers something amazing? What if you could dazzle and wow them like never before? What would it take to do so?

Now, these may sound like loaded questions, but have you ever given any thought to imaginative questions and ideas? And if so, what limitations have you place on those ideas (if any)? Where did the buck stop and did the plan get implemented, tested, or carried out in any way?

Our intention is not to complicate matters. In fact, it’s quite the opposite. It’s to make you, our audience, think. Think about new, creative ways to carry out your business using methods people haven’t seen or even considered before. Where does your imagination start, and more importantly, where does it end?

In our organization, we aren’t much different than traditional structures in many ways. For example, we do have an R&D department where we focus on entirely new innovations. And our motto across the entire company is, “There is no box!” This is a little spin from the quote in the original Matrix movie “There is no spoon.” We applied the word box because it’s aligned to the concept of “thinking outside of the box.” Now take that to the next level, and there is no box. No limitations, or any guardrails to curtail your imagination. If you can think it, there shouldn’t be any limitation to making it happen.

A straightforward solution to this problem is time. If we set aside a little bit of time each week, even an hour or two, we can examine innovative ways to conduct business. With time and no external distractions, we can come up with great ideas. This does not mean we have to implement each and every single concept in our business. By merely setting aside a little bit of time ever so often, business owners can start to formulate and adopt some improvements beyond the day to day routine. They can detach from these mundane business tactics that the competition is undoubtedly still focused on.

You want your business to be different? Steve Jobs said it best, “think different.” Once you have some ideas, begin listing them down, socializing them with friends, family, and even some of your closest and most loyal customers. Get their thoughts and input and take careful notes. Most importantly be objective, and listen to their critique and views.

After you’ve given your ideas more thought and have received a decent amount of feedback, to prove your idea is worthy of a prototype, begin lining up resources and draft plans of development. Now you are set to design and launch your idea. Once again, do not forget where you started, be sure to go to your very first surveyors and get their thoughts and opinions on your newly designed prototype. The final step is to keep optimizing your product until it is reliable and marketable.

Once you have a beneficial product, make sure you hit the world with a bang! Let everyone and anyone who can benefit from your product(s) know about and how it works. Never be shy or hesitant to be passionate about your product. After all, it is your “baby,” and you should be proud of your creations!

Now, if we set aside just a little bit of time each week, even an hour or two, we can examine innovative ways to conduct business. We can also come up with some pretty decent ideas when left alone and without any distractions. It doesn’t mean we have to begin to implement each and every single concept in business. But, by merely setting aside just a little bit of time every so often, any business owner can start to formulate and adopt some improvements beyond the day to day, routine, and often mundane business tactics that the competition is undoubtedly still focusing on.

You want your business to be different. And like Steve Jobs best envisioned, to “think different.” Once you have some ideas, begin to list them down and socialize them with friends, family, and even some of your closest, most loyal customers. Get their thoughts and input and take careful notes. Most important, be objective and just observe and listen.

After you’ve given your ideas some more thought and have gotten a decent amount of feedback to produce something worthy of a prototype, begin to line up resources and draft plans to develop, design and launch your idea. Be sure to go to the very first people whom you surveyed your thoughts. Get their opinions of your designed prototype and then keep optimizing from there until you have a reliable, marketable product.

Once you have a beneficial product, make sure you tell the world about it. Quite literally. Let everyone and anyone who can benefit from your product(s) know about what your products and services are all about and how they work. Never be shy or hesitant to be passionate about your product. After all, it is your “baby,” and you should be proud of your creations!

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