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Stop Wasting Your Money on Facebook Ads!

If you are running Facebook ads in today’s atmosphere, you need to be very careful. It’s easy to throw money away on the platform by merely running ads or a “Boost” to a post.

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You may want to run an ad, especially when Facebook notifies you that others are boosting a recent post you put up. Who are the others? Are they my competitors? Many people begin to scratch their heads.

Perhaps by insinuating your competitors are boosting Facebook posts for ad campaign purposes, you will be more inclined to make a move and push the boost button. It’s a smart strategy by Facebook designers. This makes you think that you will miss out on traffic or lose sight of marketing goals because someone else is running a similar ad, and perhaps you may not be.

So, how do you not waste money on Facebook ads (or Instagram ads)?

First and foremost, as with anything, we always recommend having a plan in place first. For Facebook ads, this plan is usually called a marketing plan or a marketing blueprint, and sometimes it is even referred to as a marketing roadmap. Whatever you call it, you need one, and you need it to make sense. It should cover the basics for sure.

The second thing you want to do is make highly appealing and precious content. This takes some skill, and as with anything, you may need a professional involved. You will want excellent video content, beautiful pictures in your posts, and compelling, action-oriented headlines that deliver a clear and concise call to action.

Once you’ve gotten the post off the ground and published, you will want to monitor its performance closely. Keep an eye out for its relevance score and engagement rates, click-through, and other vital metrics Facebook provides. If or when ads are under-performing, you need to kill them off quickly so they don’t rack up more fees and eat away at your (perhaps) low marketing budget. You also want to be careful not to kill them off too soon.

You will want to monitor closely and let the Facebook system analyze and serve up your ad as best as possible first. If you still see after a bit of time that it still isn’t performing, don’t just keep racking up more charges, and kill the ad and start with a new one. You can also duplicate the old one first and change its attributed, targeting, and more if needed. Under-performing ads can often go unnoticed, and when going unnoticed, they can rack up quite a bit in fees.

When running Facebook ads, you want to systematize your process down to a science. How do you do that, you may be wondering? You need to understand your audience first and understand marketing principles to deliver your brand’s message and story. Ultimately, you need to understand your targeted audience’s likes, interests, behavioral traits, and demographic details to perform an ad.

What do you do when you have found a winning Facebook ad?

Simple, scale it and observe it. Scaling ads means adding more time, larger audiences, duplicating it to newer and similar audiences, lookalike audiences, and more. This latter part takes precision and care, just as equally as the first parts described above.

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