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THE DO’S AND DON’TS OF INSTAGRAM FOR BUSINESSES

WHY DO YOU CHOOSE TO USE INSTAGRAM FOR BUSINESS?

Generally, companies use Instagram to connect with and reach new audiences. People like and engage with content from businesses when there is a significant amount of value in the content or rare and unique.

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Do NOT begin Instagram engagement with prospects without a proper marketing roadmap or plan.

Often, business owners wonder how to better harness more customers or leads from their website.

If you are in the wellness, medical, chiropractic, dental industries, you’re thinking about how you can leverage social media and Instagram to get more patients. First, you want to have a firm plan in place and make sure you define your target audience. Once you identify them, you want to know where exactly they “hang out” online. What hashtags is your audience searching for daily?

There are more questions, of course, to ask so that you can properly execute a plan, but ultimately, you need to know what direction you are going to take and how much you plan on spending as well. Don’t just sign up for services. Do your homework first.

Do educate yourself on what your audience is interested in and learn to provide it.

There are a few things to think about with regards to your prospects. Like, “What are their interests?” or “How do they use Instagram?”,
“What locations and influencers do they follow?” What posts get the most engagement from your audience?”

These are all questions you want to ask yourself when defining what your audience is interested in to equip yourself better. To better fit yourself with the correct methods and tools, you want to learn your followers’ specific interests and provide them with value upfront. This approach will ensure that the message is well received and appreciated versus neglected or, worse, reported as spam or inappropriate content when you target your audience.

Do educate yourself on what your audience is interested in and learn to provide it.

There are a few things to think about with regards to your prospects. Like, “What are their interests?” or “How do they use Instagram?”,
“What locations and influencers do they follow?” What posts get the most engagement from your audience?”

These are all questions you want to ask yourself when defining what your audience is interested in to equip yourself better. To better fit yourself with the correct methods and tools, you want to learn your followers’ specific interests and provide them with value upfront. This approach will ensure that the message is well received and appreciated versus neglected or, worse, reported as spam or inappropriate content when you target your audience.

DO NOT hire any firm that emails guaranteeing you they will get you more followers.

This action is a big mistake that many firms make. They get an email from a social media agency, promising 300, 500, or whatever number of likes, followers, and posts daily, weekly, and monthly. Perhaps the cost is so low that it seems complicated to resist, right? Wrong! Don’t do this. Doing so is causing more harm than good. Instagram pays attention to login data and types of tools accessing its services. Many of these services use third-party tools which appear as bots to Instagram. As such, your rankings could drop and cause your posts to get less reach and minor appearance over time. It is essential to provide value after learning your audience and engaging with them more meaningful instead.

Do use hashtags to search for locations and trendy topics.

Hashtags are an intelligent way to find out more about your audience and what interests them. Hashtags can be created by learning what they like and searching for hashtags that match their interests. From there, you can get into a chain of research in learning your audience. Click and swipe through the various pictures, view the comments, and be sure to consider the posts with the highest engagement ratings at the top to best learn about awareness and exposure.

Do NOT DM without a goal in mind.

Direct Messaging seems like a harmless thing, but to be honest, it is starting to compete with email and receive similar levels of neglect and spam content. Do not be someone that appears desperate. Don’t “auto-message” when people signup. This approach seems too sales-oriented and spammy. Instead, give it some time. Review the person’s content and manually engage with them in a meaningful way. Look for something in their content that you can compliment them on in a unique way so that they know you took the time and looked carefully at the image or read through the entire caption and hashtags. Be meaningful and engaging before you DM. Have a goal, and most importantly, try to provide meaningful engagement and valuable content.

Do use insights to learn your audience better.

When signed up for a business page, Instagram accounts give you additional analytical tools and tracking metrics called Insights. You will want to use this to learn many things about your followers over time. What time do they engage with the most on your posts, for example, or what state or country they represent? Use insights to gain a more profound, rich understanding of your audience so that you can post better.

DO NOT post tons of content daily or weekly.

It’s true; you don’t want to bombard your followers with tons of material. Instead, you want to post maybe once a day (at max) on Instagram, and you want to provide valuable “thumb-stopping” content. This method makes followers stop in their feed, click your post, and view the photo and caption. You want to provide a valuable caption that is compelling, perhaps by asking a question or acting on a call to action on something. For every call to an action-oriented post, you want to have about 70% more meaningful value-oriented content than asking the follower to do something to buy something – which again appears sales-oriented.

Do provide value in your post captions.

Do not forget to keep your post captions clean and sprinkle in an emoji relevant here and there.

People do stop to read the captions you write. So make them stick, make them meaningful, and make the user want to stop and read them. There’s nothing worse than a beautiful photo with a short and subtle caption. The point of the caption is to describe or inspire your followers to feel or act a certain way. Make the captions clean and visually appealing. Some methods are to separate sections with emojis or somehow incorporate them into your post in a story-telling format.

DO NOT use meaningless hashtags on your bio page.

Several months ago, Instagram sent out a promotion regarding a new feature they enabled to allow users to incorporate hashtags (#) in their bio page. Many users saw this and jumped right in and flooded their bio pages with hashtags. Some even took this further by regularly updating them to hit trends. Creative, one would likely think. Although this may be true, the situation does have to warrant the action. First, you want to pick one or two meaningful hashtags if you do this. Second, you want to make sure they match your target audience. If you are a chiropractor having #chiropractor or #backpainremedies in your profile may make some sense. This proper use of the hashtag could make your profile more searchable and even appear in search results when audiences search for the respective hashtags.

Do use a trackable URL on your bio page.

It is fantastic that we can incorporate a clickable link on our bio page. It is the only clickable link we can provide on Instagram at the moment, which will take followers outside of the platform. We can bring people to specific pages, content pages, and even signup forms to take action and learn more about what we can provide to them. While all this is great, you will want to employ a method to track that the URL is unique to Instagram so that you know if someone has clicked on it, the users did come from Instagram.

Do NOT share others’ content without permission or proper credit.

If you come across other great content and want to share it, make sure you credit the creator or request their permission to repost their content. You want to make sure you have the proper legal checks and balances in place before you share stuff out. The checks and balances we are talking about could vary from post to post or from picture to picture.

Do hire an excellent agency if you don’t know what you’re doing.

Blindly posting whatever content out there and hoping someone will like and follow is a foolish thought, especially in today’s world where Instagram has been around for some years and has matured beyond motivational posts and into something more valuable to audiences alike. If you aren’t sure about what type of content to post or when to post, some excellent agencies out there understand the platforms well and the approaches and methods to posting content for a given industry. Be sure to look around and find one suitable to your liking and business objectives, budget, and needs.

Social Media Marketing, Management, and Advertising Services are available.

If you aren’t using Instagram to grow your business, you are missing out tremendously. Having an experienced agency such as Bizkey Hub can help you hit your objectives on time and under budget. To start learning more about our services or to schedule a call, please click here.

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