Where should you invest your time in 2019?
Tremendous business growth is the area where we feel your time will be of most use. Now, it may seem a bit too cliché or optimistic considering the tense economic current we are swimming through, but your time is minimal. Hear us out.
Especially if you are a business owner juggling multiple hats and tasks in between your day, you know time is of the essence. So what type of growth activities should you put this invisible thing that we depend so much called time?
Growth is different for varying businesses and industries alike. For many of our clients, growth means having busy waiting rooms or completely booked calendars. It can also represent having tons of leads automatically pouring in, even while you sleep. While it varies, there are a set of steps which must take place to have any of the aforementioned happens.
First, you need to have a brand story that’s somewhat established or ready to be cemented in the hearts and minds of prospective customers. Secondly, you will need to have a clear way to reach out to your target audience. Lastly, your message has to be so valuable and so compelling from your audience’s perspective, that they don’t even think twice.
You want your audience to be sold right when they see or learn what you can do for them. While we feel 2019 will mean significant steps for many businesses in reaching their intended audiences, we think this message, the activities and investment needs careful consideration.
For our business, this means lining up a complimentary business growth review assessments for deserving practices as well as setting up meetings at the field level to present our findings, recommendations, and proposal. It also means signing up more clients. While nothing is different in what we are doing, everything is different in how we are balancing where our time goes.
So how do you as a business owner get to tremendous business growth? Well, if you know our style, you know that you need a firm plan to execute. This plan needs to cover your steps and milestones you wish to include so that you can achieve results and grow. List out all the steps you can think of, all the areas you need to address and fix so you can improve and build further.
This concept seems simple in thought, but it takes detailing out all your current systems and processes if you haven’t already. After detailing these elements out, you will want to seek opinions from your team on how to improve and what is holding you back.
If you don’t have a team, build a list and then ask your closest and most trustworthy friends, and colleagues. Once you have some semblance of opinions, hypothesis, and problems to solve, begin to put together the tweaks to your plan and address the areas currently slowing your growth down first. Assign dates, roles, responsibilities, and people to these tasks as much as possible.
Once you’ve discussed the areas where you can improve, you will want to run experimented, small tests to validate any changes or new systems you’ve begun to implement or wish to try out. Don’t let the changes and activities of this plan get in the way of current workflows and customer priorities.
Let’s say your plan includes running targeted Facebook Ads or Instagram Stories for eCommerce. You will want to make sure each ad is properly on-point and covers your messaging and is clear and concise. You will want to make sure the headlines and copy content is spot on and catchy so that it “hooks” people and allures them into your brand story.
Additionally, if you are driving traffic to a landing page or a sales funnel, you will want to make sure you’ve run it through some level of search engine optimization (SEO) so that keywords are the first things people see when searching up your brand and story. Once they get there, you want it to be compelling and captivating to the point where they feel the need to take action based on your call-to-action which you should have appropriately framed up for them.
If you need some guidance on how to create a marketing plan, please check out our article on it here. Alternatively, marketing plans are our bread and butter. We’ve love to help you build an effective one that sings to your audience and keeps winning them over. If you would like to learn more about how we can help, please click here to schedule a free strategy call with one of our team members.