Why Chiropractors need a killer offer to increase PVA

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It’s no secret that chiropractors face a lot of competition within their field. Regardless of their ability to focus on specialties and treating specific conditions, it’s undoubtedly fierce out there. 

Many chiropractic practice owners know that in order to differentiate themselves, they have to have a highly valuable offer to get patients into the door.

The best of the best, however, know a different spin on the old offer proposition. The spin we are referring to is to make a killer offer that the prospective new patient simply cannot live without it. Quite frankly, doing anything less will inevitably lead to declines in new patient volume over time.

Now, you may be wondering what to offer and how. If you are, don’t worry. It’s time to get creative with your practice and your services.

An example of a killer offer would be something like the following:

  • X-ray
  • consultation and visit
  • range of motion test
  • Treatment plan
  • 1st -time adjustment
  • Bonus: Ergonomic pillow

All the above free for first-time patients and one family member will drive a tremendous amount of new patient volume. The vital thing to ensure is that your systems are stacked and ready to intake new patients.


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