Many business owners have skills or a product that is beneficial to others, but often time these skills or products are missing one thing.
It’s pretty simple. Simple, but not easy.
A solid marketing plan.
Engineers, technicians, professionals, and the like are often not planners. If these type people do have good planning skills, they are often not marketers. Without going out and recruiting a marketing expert, it’s a struggle to get any semblance of a good marketing plan off the ground.
What does that even mean?
First, let’s go over what a solid plan (minus the marketing) looks like and what it contains. Any good plan first has realistic, achievable goals.
These are attainable goals in a given day, week, or month. Goals should be realistic, meaning the person performing the tasks required to achieve said goals. Goals that are assigned appropriately are given to those who have the experience, tools, and time to perform the given tasks. Indeed, there should be no limitations to these tasks.
Second, the plan needs to account for required resources. Resources could be tools, people, contractors, outside help, or even ideas and concepts.
It Doesn’t Stop at Planning
Another critical component of a plan is reasonable and realistic time-frames. Notice how often we emphasize realistic and reasonable. These are essential aspects of a working plan. Often, plans include unrealistic goals or become assigned to people who cannot carry them out or do not have the proper resources.
Additionally, a plan needs to have the ability to be measured statistically and be flexible. Results should be measured against expected outcomes. Results should be reviewed through careful analysis of trends and patterns within a reasonable time frame after execution.
Finally, based on the reviews and analysis, the plan needs to account for adjustments and optimizations as required.
Considering all of the above factors in a basic plan, think about the additional ingredients needed in a marketing plan. These are unique to each business, depending on brand and strategy.
How will proper planning benefit your business?
With the proper plans and momentum, a business can solidify its future in the marketplace and ecosystem. The opposite approach is to let things happen and be reactive. This approach can work for a few but rarely guarantee outcomes or futures, for that matter.
Also, feel free to check out our past articles in our blog section in the meantime, by clicking here.