You Are Flying Bling if You Don't Have This One Thing!
A marketing plan. Sounds simple. Create a marketing plan, and you are off to the races, right? The truth is: NO! Many people think if they build a program and put together the right objectives, it will be a simple shot at implementing it and getting leads.
Remember, getting leads is just half the battle. Did the sales lead get the right message in the first place? Having the right words and message embedded in their thoughts will make the eventual sale go smoothly. A successful deal and happy client depend on how active the marketing plan is and how well it is managed and carried out.
Most companies don’t have a well-defined go-to-market plan. Because they have challenges identifying some of the fundamental marketing principles, it leaves them with several gaps in their program. Usually, it is the reason most marketing plans fail in the first place.
What should your program and marketing plan include? (you may be asking). It should involve your intended or target audience. It should add all the information about them, where they hang out, and how often they consume your type of information. You will also want to list out your goals in your marketing plans. You will want to outline these goals further and break them down into individual marketing plans and communication strategies you will employ once you are ready. Your sub plans (or breakdown goals) can include which platforms you will use to reach your audience and how defined you want to get in your message.
Once you have a good idea of the direction of your plan, you will want to ensure you have the correct budgeting in place. Make sure you iron out details such as how you will go about getting the sales leads into your funnel, and detailing the acquisition cost of a potential client, lifetime value of a client, as well as projected ROI on the spend. It is essential to have a plan, but it is also equally vital to understand what it will cost to run it and what it could yield in return. These elements will help shape and guide your eventual plan once you are executing on it.
Our team is well-versed and seasoned in helping companies build, adjust and develop effective marketing plans. Please feel free to book an appointment by clicking here, and we will look forward to speaking further about how we may be able to help.